Together with my incredible team, we were able to solve so many problems through strategic design to help make Whiskware bigger and better. From website and digital campaigns to long days in the photo studio and retail displays, I was involved with it all! I brainstormed with the social team to create ads for our target audience, worked with the digital team and developers to make changes/ensure our website was performing, and handled planning and communication with the production team for selected photoshoots. Directing and planning everything with the Disney Princess launch was a DREAM and will forever be a highlight of my career!